The 561 Scoop reaches engaged Boca Raton residents every week through our newsletter, Instagram, and blog. Your customers are already reading — now they'll see you.
Three channels, one audience — Boca locals who are actively looking for what to do, where to eat, and who to support.
Our weekly email lands every Sunday morning with the best of Boca — events, openings, deals, and featured businesses. Your customers open this before they plan their week.
85% open rateDaily feed posts, carousels, and Stories reaching Boca Raton locals. We create the content — you just show up looking good.
250+ followers & growingDedicated articles and roundups targeting searches like "best [category] in Boca Raton." Long-term visibility that keeps working months after it's published.
12% click-through rateWe're not a billboard. We're the friend who tells everyone about the great spot they just found.
Every single reader lives in, works in, or loves Boca Raton. No wasted impressions on people three cities away.
Our audience opens our emails because they trust our taste. When we feature you, it feels like a friend's recommendation — not an ad.
Newsletter, Instagram feed, Stories, and blog — your business shows up everywhere our audience already spends their time.
Get in early at our lowest rates ever. As our audience grows, so will our pricing — but you'll be the one who got in first.
Get on Boca's radar. Perfect for small businesses that want consistent local visibility without a big commitment.
For businesses ready to become a Boca staple. Newsletter features, weekly Stories, and a blog post built to show up on Google — so people find you long after we hit publish.
The full package. You show up everywhere our audience looks, every single week. For businesses that want to own Boca's attention.
Choose the tier that fits your goals. Lock in founding partner pricing before it goes up.
Send us your info and we handle everything — the writing, the photos, the publishing. You don't lift a finger.
Your business goes out to our growing audience of Boca locals across email, Instagram, and our blog.
No pressure at all. Shoot us an email and we'll walk you through how The 561 Scoop can work for your specific business.
We're growing quickly and our prices will increase as our audience grows. Right now you're getting our lowest rates ever. The earlier you join, the more value you get for what you pay — because our reach will be much bigger than what today's prices reflect.
Nope. We write all the copy, pick the photos, and handle the publishing. All we need from you is some basic info about your business — your name, what you do, any current offers or events, and a few photos if you have them. We take it from there.
Absolutely. You can move between tiers anytime. Most businesses start with The Mention to test the waters, then upgrade to The Spotlight once they see the results rolling in.
Restaurants, fitness studios, salons, med spas, real estate agents, local shops, dentists, event venues — basically any business that serves Boca Raton residents. If your customers live here, we can put you in front of them.
No contracts. Every plan is month-to-month. Cancel anytime. We keep you because the results speak for themselves, not because of fine print.
We write dedicated articles targeting searches like "best restaurants in Boca" or "best hair salon Boca Raton." As our blog grows, these posts are built to rank on Google — meaning people searching for businesses like yours can find the article and discover you. It's long-term visibility that keeps working months after it's published.
Absolutely. Our plans are a starting point, but we love getting creative with our partners. Want to co-host a giveaway? Sponsor a specific event roundup? Do a "day in the life" Instagram takeover? Run a special offer exclusive to our audience? We're open to it. Just email us and we'll figure out something that makes sense for your business.